Your ads are running! Yay! Now what? Are they performing? What do all the stats mean? Should I keep them running? Should I increase the budget? It can be difficult to understand the metrics in Ads Manager, so I’m here today to help you make sense of your results! Hold onto your hats, we’re going …
How To Analyze & Improve Your Facebook Ads ResultsRead More »
We all know how easy it is to get carried away scrolling for several minutes (hours?) on our social media apps. So we also know that our ads have to quickly attract the attention of our ideal audience in order to get them to stop that scroll.| How do we do that? With effective hooks. …
I think I can assume that you probably don’t like wasting money. (Who does?!) And I can probably also guess that you *especially* don’t like wasting money when it comes to Facebook & Instagram Ads. That’s why it’s SUPER important to ensure you are gathering accurate results data from your ads. That way, you can …
A lot of business owners give up on running Facebook & Instagram ads when their first (or even second) attempt doesn’t get them the results they wanted. And I get it. Who wants to spend money on something that isn’t working? BUT . . . it’s often because there was very little testing (if any …
Why a Testing Plan Will Improve Your Facebook & Instagram Ad ResultsRead More »
Does this sound familiar? You’ve tried running ads. . . you’re getting some clicks and engagement. . . great! People are visiting your website or funnel. . . this is going well! But then. . . no sign-ups. No sales. “Well, these ads are obviously not working; let’s just switch them off!” You’re left feeling …
It might come as a surprise to hear me say this (as a Facebook & Instagram Ads Specialist). . . You shouldn’t rely only on social media to connect and communicate with your audience. Got questions? Reach out on Instagram or Facebook, and I’ll be happy to chat. Why? Because unlike Facebook, Instagram, and other …
Why Growing Your Email List Is So Important And How To Use Ads To Do ItRead More »
The question I am most often asked is “what types of ads should I run?”. Most business owners know they need to be running ads. Even though there are a lot of stories out there right now about how Facebook and Instagram ads are not working anymore. (This is not the case by the way, …
4 Proven Strategies to Grow Your Business With Facebook & Instagram AdsRead More »
Do you spend more time than you should mindlessly scrolling the socials? I’m not the only one…right?! The thumb seems to just keep going, even as my eyes glaze over. But then wait. Something in the news feed grabs my attention. My thumb stops, I get (even) closer to my screen, and I read more. That …