Facebook & Instagram Ads

Ad Strategy

What is Campaign Objective and Why is it So Important

What is Campaign Objective and Why Is it So Important

Want to know the first thing I check when auditing a Facebook Ads account that isn’t getting results? The campaign objective. Because a change to the campaign objective can sometimes be the difference between ads flopping and flying.  What is campaign objective, and why is it so important? This is the first setting you come …

What is Campaign Objective and Why Is it So ImportantRead More »

Why a testing plan will improve your Facebook & Instagram Audience

Why a Testing Plan Will Improve Your Facebook & Instagram Ad Results

A lot of business owners give up on running Facebook & Instagram ads when their first (or even second) attempt doesn’t get them the results they wanted. And I get it. Who wants to spend money on something that isn’t working? BUT . . . it’s often because there was very little testing (if any …

Why a Testing Plan Will Improve Your Facebook & Instagram Ad ResultsRead More »

Grow Your Email List

Why Growing Your Email List Is So Important And How To Use Ads To Do It

It might come as a surprise to hear me say this (as a Facebook & Instagram Ads Specialist). . . You shouldn’t rely only on social media to connect and communicate with your audience. Got questions? Reach out on Instagram or Facebook, and I’ll be happy to chat. Why? Because unlike Facebook, Instagram, and other …

Why Growing Your Email List Is So Important And How To Use Ads To Do ItRead More »

4 Steps to Create Facebook Ad Copy That Converts

4 Proven Strategies to Grow Your Business With Facebook & Instagram Ads

The question I am most often asked is “what types of ads should I run?”.  Most business owners know they need to be running ads. Even though there are a lot of stories out there right now about how Facebook and Instagram ads are not working anymore. (This is not the case by the way, …

4 Proven Strategies to Grow Your Business With Facebook & Instagram AdsRead More »