đĄ What temperature are your audience? That might sound like a strange question. But the temperature of your audience can determine how you speak to them in your ads and how you target them. Iâm talking about the different sections of your audience that are cold, warm, and hot. Still not following? Let me explain⌠…
How Audience Temperature Could Fix Your Facebook AdsRead More »
Want to know the first thing I check when auditing a Facebook Ads account that isnât getting results? The campaign objective. Because a change to the campaign objective can sometimes be the difference between ads flopping and flying. What is campaign objective, and why is it so important? This is the first setting you come …
What is Campaign Objective and Why Is it So ImportantRead More »
How do you feel when you hear the words âmarketing funnelâ? Does it make you shudder? Do you know you need one but havenât got one set up yet? Maybe you love funnels, and yours is working great! (Yay!) Or are you wondering wtf a funnel even is? If youâre not a funnel fan, do …
Are you making any of these common mistakes when running Instagram & Facebook ads? If you are, donât worry, you are not alone! The world of Facebook & Instagram Ads can be complicated and itâs always changing. But that is why I am here to help! I have included some tips for each of these …
5 Common Facebook & Instagram Ad Mistakes and How to Fix ThemRead More »
A lot of the small business owners I talk to believe that you have to shell out loads of money if you want to run successful Instagram & Facebook Ads. But it just isnât true. You can attract your ideal clients and build your audience from as little as a few dollars (or pounds, or …
How To Run Low Budget Facebook & Instagram Ads To Grow Your BusinessRead More »
We all know how easy it is to get carried away scrolling for several minutes (hours?) on our social media apps. So we also know that our ads have to quickly attract the attention of our ideal audience in order to get them to stop that scroll.| How do we do that? With effective hooks. …
A lot of business owners give up on running Facebook & Instagram ads when their first (or even second) attempt doesnât get them the results they wanted. And I get it. Who wants to spend money on something that isnât working? BUT . . . itâs often because there was very little testing (if any …
Why a Testing Plan Will Improve Your Facebook & Instagram Ad ResultsRead More »
Does this sound familiar? Youâve tried running ads. . . youâre getting some clicks and engagement. . . great! People are visiting your website or funnel. . . this is going well! But then. . . no sign-ups. No sales. âWell, these ads are obviously not working; letâs just switch them off!â Youâre left feeling …
It might come as a surprise to hear me say this (as a Facebook & Instagram Ads Specialist). . . You shouldnât rely only on social media to connect and communicate with your audience. Got questions? Reach out on Instagram or Facebook, and Iâll be happy to chat. Why? Because unlike Facebook, Instagram, and other …
Why Growing Your Email List Is So Important And How To Use Ads To Do ItRead More »
The question I am most often asked is âwhat types of ads should I run?â. Most business owners know they need to be running ads. Even though there are a lot of stories out there right now about how Facebook and Instagram ads are not working anymore. (This is not the case by the way, …
4 Proven Strategies to Grow Your Business With Facebook & Instagram AdsRead More »